Pro tip: Announcing features and fixes is as important as implementing them.
The best way to supercharge your app releases and drive engagement to new features (or even reactivate existing ones) is to include product updates inside your app. Not only does in-app messaging give you the power to contextualize your product updates, it puts them where they are most useful and thus most likely to result in user action.
Below, check out how easy it is to add in-app release notes using the Appnouncements Android SDK.
There’s no rule that says release notes have to be dry, matter-of-fact lists of your recent changes and bug fixes. A couple of sentences is more than enough room to infuse your notes with some color, and doing that will vastly increase the chances of your release notes actually being read. There are also a number of subtle tricks you can use to maximize the readability of your “What’s New” section with minimal effort.
Let’s take a look at three example release notes below to see some of the many ways you can spice up your own.
Frequently, the hardest part of writing release notes is gathering your list of changes. If you’re using project management software, this might mean checking Jira, Trello, or your Kanban board. If you’re working without project management software, this usually means going directly to your git commit history. There are pros and cons to each approach. There are also a few hacks you can use to improve on every method.